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Types
of Mailing Lists
Business Lists
Business lists contain a wealth of information such as contact
names, titles, business addresses and phone numbers. Business
list can also provide fax numbers, web addresses, name of owner,
etc… You can choose a business list by specifying type
of business, SIC codes, or all businesses within a geographical
area.
Consumer Lists
Consumer mailing lists include the names and home addresses of
people. There are many different selects to choose from with
consumer lists as well. Some of them include: age of children,
estimated income, exact age, gender, etc…
Resident/Occupant Lists
Resident/Occupant mailing lists include every street address,
post office box, and rural route address available. This list
is updated every 3 months by the United States Post Office.
Use Resident/Occupant mailing lists for: announcing grand openings,
drawing large crowds to your business, targeting geographical
areas, promoting walk-in services, etc… Mailpieces are
addressed to “Resident” or “Occupant” to
an address. This is an ideal list to use if you want receive
the lowest postage rate that is available. Call Send-It, Corp.
to find out more!
Creating Successful Mailing Lists
Direct
Mailers say that the quality of a mailing list is at least
40% of the
campaign’s
success.
Here are some ways to create a successful mailing list.
- Identify
your customers
Mail to people who are your best customers. Before looking for a list, look
at your own records; keep invoices, sales slips, and delivery addresses.
Look for the people who bought from you most recently, most often, and spent
the most money.
- Understand
your model customer
You have identified who your best customers are; now you need to find out what
they have in common. If you own a neighborhood business, you may find that
most of your customers live within four miles from your business. In this
case, you could purchase a list that targets prospects geographically.
You
could also find out how old your customers are or what kind of cars
they drive.
Let’s say that your best customers
are 27-38 year old females and drive Chevy Cavaliers. With that
information, you can purchase a list with prospects just like
them. Once you know your model customer, you can tailor a mailing
list that will attract more customers with the same qualities
(i.e. new mothers or animal shelter donors).
- Find
more model customers
Mapping is another effective method used to find more model customers. With
mapping you can analyze which zip codes your customers live in. If you find
that you are mailing to zip codes where you have a fewer customers, then
stop. Try only mail to the areas where you have the most customers.
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