Why Use
Direct Mail?

By bringing your message with direct mail right to the desks of your target market, it is one of the most effective ways to grab attention. Direct Mail provides an opportunity to create a unique and meaningful experience for a user. It creates the target market's perceptions of your business instead of leaving the perceptions to chance by another form of media. Direct Mail has the ability to...

  • Reach a broad base of new potential customers.
  • Target potential new clients who are most likely to need your products and services
  • Establish a dialogue with your current clients
  • Build loyalty and credibility by announcing special promotions

Direct mail has been a very important part of the marketing mix for many years. Recently, it's greatest response has been seen while utilizing Direct Mail along with other marketing vehicles such as, email, a follow up phone call, and/or a web promotion. Direct Mail campaigns:

  • Generate leads
  • Promote special offers
  • Support other campaigns
  • Communicate with customers
  • Raise awareness and visibility to your target market

Your campaigns do not all have to be wild and crazy. Many times, a simple mail piece and message can get your message across just as effectively as a mail piece that is intricate and complex. It all depends on the goals you have for your mail piece. For example, you can mail out a static postcard to a large market of people to get your message across or even a hand written note to a much smaller group of people to a highly targeted list.

What do you want to do?

Up-Sell to your current clients: Send out a mail piece that introduces new products or services and gives them a reason to buy it from you. You should include a strong call-to-action of either calling, visiting your website, or inviting them to an event. Expiration dates are great for these types of promotions to try to get them to move a bit faster and not forget about you!

Stay Top-of-Mind with current clients and prospects: Send out an informative mail piece such as a newsletter or letter in an envelope to talk about the products and services that you can offer to them. Make sure they know what you do offer and keep telling them. This way, when they need your products or services, they think of you first!

Gain new leads and clients: Send a more targeted mail piece to your target audience and introduce your company. You will want to again have a strong call-to-action to either call or visit your website to find out more information and give you a try! You can then follow up with an email and a phone call to hit them with a few different touch points.